VETOQUINOL Corporate brochure 2007 (year 2007)

Activity report 2007 / The market #21 The animal health market is a fragmented, growing market and becoming increasingly specialised, like the human health market. A FRAGMENTED MARKET 1. Animal species: 2 sectors, 2 dynamics Animal species are traditionally divided between livestock (cattle, pigs, poultry and sheep) and companion animals (cats, dogs, horses, exotics). These two sectors have different dynamics. The “livestock” sector which represents 60% of the international market is a high-volume market guided by economic concerns that has to meet the growing demand in animal protein requirements in mature and developing countries. The “companion animals” sector, with 40% of the international market, is characterised by strong growth and greater added value. It is guided by owners’ feelings and is at the same time, in some countries, linked to changes in their purchasing power. 2. Two lines of treatment: preventive and curative Preventive treatment covers vaccines, medicinal feed additives and some antiparasitic agents. It applies mainly to bulk treatments. Curative treatment includes anti-infectives, other antiparasitic agents, anti-inflammatories and therapeutic categories in cardiology, nephrology, rehydration, hygiene etc. It is geared more towards treatment of individual animals. The animal health market WORLD MARKET BY SPECIES 42% Companion animals 26% Cattle 16% Pigs 11% Poultry 5% Sheep Source : Vetnosis - 2008