VETOQUINOL Corporate brochure 2010 (year 2009)
ACTIVITY REPORT 2009 23 The Indian subsidiary, which was consolidated in August, generates revenues of around 12 million euros on a full-year basis. It is a high-performing business, with a rate of return that is higher than the Group’s. The subsidiary is innovative, with 7% of its revenues allocated to R & D, and is preparing to launch a dozen new products. Establishing a subsidiary in India represents a major advantage for Vétoquinol, which has made the development of its Asian operations one of its strategic priorities. The Indian animal health market is estimated at U$350 million with an annual growth rate of over 8%. Over 50% of the market is dedicated to the 284 million heads of cattle in the country, which has been the largest milk producer world-wide since 2001. The companion animals segment is also booming, with double-digit growth rates. A SALES FORCE OF 135 SALES REPRESENTATIVES IN A COUNTRY OF MORE THAN ONE BILLION PEOPLE Vétoquinol India markets about one hundred or so products, mainly for cattle, with a well diversified range (anti-infectives, NSAIDs, anthelmintics, antiprotozoals and food supplements), and poultry (vitamin pre-mixes, food supplements and anticoccidials). These specialities are produced by local subcontractors with whom partnerships have been forged. Obvious synergies have immediately appeared with some of the Group’s product lines, which will be distributed as soon as the administrative authorisations are available. Their promotion will be supported by a sales force of 135 sales representatives, who travel an average of 150 km per day on their two-wheelers to visit Vétoquinol India’s 27,000 or so customers. Welcome to the new Indian colleagues! Or “Namaste!”, as they say in the country where cows are sacred. OCTOBER 8,500 PRODUCT DATA ITEMS RECOVERED IN INDIA Vétoquinol’s Technical Data Services completed the data recovery for 263 finished products marketed by the Wockhardt Ltd Animal Health Division, less than two months after its acquisition by the Group. In total, 8,500 data items were retrieved using the Enterprise Resource Planning and the application that reference all Vétoquinol’s finished products. OUTSTANDING EVENTS > 50 million breeders, 187 million cows, oxen and bulls, 97 million buffaloes, 160 million hens, 1,500 million chickens, 62 million sheep, 2.25 million companion animals, 120 million goats and 14 million pigs. IN INDIA, ANIMAL HEALTH INVOLVES... 10 EMPLOYEES FROM VÉTOQUINOL INDIA CAME TO LURE TO ATTEND THE 2010 NEW YEAR CELEBRATIONS, SHOWING THEIR EAGERNESS TO TAKE THEIR PLACE QUICKLY IN THE VÉTOQUINOL FAMILY.
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