VETOQUINOL Corporate brochure 2012 (year 2011)

14 HIGHLIGHTS _ THE AMERICAS Brazil, at the heart of growth Present in the USA, Canada and Mexico, the Vétoquinol Group has just gained a footing in Brazil through the acquisition of Farmagricola SA, a family- owned business located in the state of São Paulo. Brazil is the world’s 2 nd largest animal health market and is heavily geared towards livestock. UNITED STATES, WORLD NO. 1 ANIMAL HEALTH MARKET The North American pet market is one of Vétoquinol’s strategic targets. In 2010, the US companion animals market was estimated at $3.4 billion* (over 48% of the entire North American animal health market). There are around 26,000 veterinary clinics and 42,000 vets operating in North America. The market share of clinic groups is growing and the largest veterinary corporation now operates more than 1,000 clinics. The vets employed by these groups have less freedom than their independent counterparts, and procurement is often centrally organized. The OTC (over-the-counter) channel comprises a large number of small pet shops and supermarkets with pet sections, but its real expansion is taking place through pet superstores – supermarkets devoted entirely to products for pets. Our products are sold directly to these supermarket chains and the whole process is monitored closely. In the United States, Vétoquinol has a brand and a network of special representatives dedicated to this sales channel. The Group’s competitive position has improved as a result of new product launches and growing sales of three products covering three separate therapeutic domains: Azodyl ® , Vetprofen ® and Surolan ® . CANADA, A SUCCESSFUL STRATEGY Despite the global economic crisis, the Canadian animal health market continued to grow in 2011. Thanks to the strategies employed and the commitment of its teams, Vétoquinol was able to sustain a growth rate higher than that of the market and thus increase its market share. This growth was achieved through healthy performances in both livestock and pet market segments. 01 01 > A dynamic team in Mexico – 13 congresses, 7 conferences and training programs organized in 2011. * Source: Vétoquinol/Vetnosis 2010