VETOQUINOL Corporate brochure 2012 (year 2011)

FOCUS INDIA, A STRATEGIC COUNTRY FOLLOWING THE 2009 ACQUISITION, VÉTOQUINOL IS NOW THE 6 TH LARGEST PLAYER IN THE ANIMAL HEALTH MARKET WITH A MARKET SHARE OF OVER 5%. 03 > Increased visibility for the Vétoquinol brand • Launch of the Vétoquinol Vijeta program, in which an end-of-year competition is organized for students from India’s top 20 veterinary colleges. Efficient and profitable marketing • Successful launches of Nicopass ® and Overmet®, previously launched in Italy, • Introduction of Wocef 3G and 4G in cartridge form, which will prolong the product’s life cycle, • License agreement for the first launch in India of Acidifer, a new protein-digestion concept, • Launch of Flexiplan ® , a product for pets. 03 04 > Internal organization in compliance with Group standards In particular, the development of an HR policy in line with that of the Group. Improved distribution • Introduction of good manufacturing practices and local transit insurance, • Integration of various processes designed to improve product manufacture, quality and packaging, • Harmonization of the Indian subsidiary’s computer system with that of the Group. 17 RAPPORT D’ACTIVITÉ 2011 04 05 MARCH Improved cooperation with our partners in Thailand 60 participants from 12 countries laid the foundations of a common culture during a two-day seminar in Bangkok. Three themes were covered: • presentation of the Group and the Vétoquinol range, focusing on Italy and India, • presentation of the Vétoquinol sales and regulations teams, • presentation of the sales techniques used by Vétoquinol’s Thai partner, Amcovet. 05 > Vétoquinol participates in VIV Asia 2011 This biennial trade show took place three days after the seminar. This year, it welcomed nearly 29,000 visitors, 40% more than the last trade show in 2009. Livestock specialists operating throughout the Asia Pacific zone attend this fair in order to present their products and meet their customers. Vétoquinol seized this golden opportunity to enhance its image and reputation in this strategic region.