Vetoquinol Corporate brochure 2014

INVESTING FOR THE FUTURE Vétoquinol paves the way for the future by anticipating developments in its sector, in terms of emerging regional markets and new requirements. Vétoquinol is able tomobilize its internal forces andmotivate staff who are proud to belong to a company in which shared goals are a key strength underpinning its success. The Group aims to become more competitive by developing a more comprehensive, globally-oriented range of products. Within the range, marketing innovations involving different presentations of the same product and/or various brand names are designed to sustain demand. Our investments and efforts are focused on gaining new market share for new products including Cimalgex®, Forcyl®, Flevox® and Zylkène®, to name but a few. > Structuring the industrialization process The new extension for development and production of innovative tablets (ACACIA project) is designed to employ cutting edge methodology and technology. Once operational, it increase the Group's tablet production capacity to 200 million units. > Boost marketing Vétoquinol has fine-tuned its marketing techniques in order to develop in-depth knowledge of customer requirements and tighten its management of customer accounts backed by new CRM software. Vétoquinol has chosen to expand its geographical footprint by acquiring up local companies in accordance with strict predefined criteria. Targets are analyzed with a view to their potential for supplementing the product range or opening up new product-customer markets. In all cases, the Group aims to acquire companies that have a similar culture and values to those of the Group. Under the ‘Excellence 2016’ strategic plan, Russia is one of the 16 strategic countries in which we intend to grow our business. A new team has taken charge of this attractive market, which covers over one-eighth of the inhabited area of the world. The Group focuses on three major markets: • North America. Present in the United States, the world's largest animal health market, Vétoquinol plans to develop an innovative approach to this market. • Brazil, the world's second largest market, where the Group has recently established a subsidiary (2011). • Asia, an area of high potential growth, especially in the pets sector. > INTEGRATION > FLEXIBILITY > RAPID DECISION-MAKING