Vetoquinol Corporate brochure 2014

DEVELOPING A UNIQUE GLOBAL OFFERING Vétoquinol is constantly improving the efficacy of its product range and adapting it to the changing needs of its customers. The Group regularly supplements its range with new products developed in-house or with partners. Vétoquinol has set up a transparent and efficient organisational system that is tailored to the two main segments of the animal health market, pets and livestock. A different marketing approach is required for these two markets, and the needs of pet owners and farmers are not the same. The specific product range offered on each of these two markets is the result of intensive teamwork involving constant interaction between country representatives, customers and various Group departments including research, development, industrial and international marketing. Vétoquinol has established itself as a partner whose role is to help veterinarians deliver effective solutions to pet owners and livestock farmers. Its product range is designed to cover the main health problems suffered by these animals. The Group also helps veterinarians to develop their practice through training, customer communication tools, diagnostic tools and technical advice. Vétoquinol selects future products based on market demands and trends, degree of competition and customer expectations. In the pets sector, the Group's range includes internally and externally administered parasiticides, anti-infectives, pain-killers and anti-inflammatives, cardio-nephrology products, behavioral treatment, medication for enuresis and liver diseases, and care and hygiene products. A large portion of the livestock range consists of anti-infectives designed to cover the main types of disease: respiratory, digestive, musculoskeletal, reproductive system disorders, udder infections and related anti-inflammatives. This range is completed with products specifically designed for particular countries including cleaning products and disinfectants for factory farming or hormone ranges. Excellence 2016 is a strategic plan for the creation of a unique, global product offering geared to essential needs and targeted to a clientele of pet owners and cattle and pig farmers in 16 strategic countries. > RIGOR > EFFICACY > DIFFERENTIATION > PROXIMITY 5()(5(1&( 352'8&76 %5($.'2:1 2) 6$/(6 Reference products 44.3 % Complementary products 55.7 %